SFUMATO AGENCY BLOG
What if you don't like
the Visual Art
Today we would like to tell you about the mental process that is naturally activated by our visual perception system
The first step in understanding visual communication language is to admit that you don't have to like it. We mean the aesthetic part. Because beyond this part there is a huge mental process that is naturally activated by our visual perception system.
Visual art depict a certain message
Traditionally visual art communicates with us on two levels:

  • The unconscious level evokes our associations. We project our own impressions, memories, and feelings onto the piece of visual art. Our brain is free of nature, time, and space on this level.

  • The conscious level evokes our ego, which is logical and requires time and space coordinates. Here we built the logical construction, adding the bits of knowledge that we have.

Visual art and a piece of visuals created in day-to-day life depict a certain message. For example, while driving a car in the city you see lots of road signs. They were designed to bring you particular information. You don't think about whether it's beautiful or not, because you get used to it. The same thing happens when you see a clear photo or a figurative piece of art. Your memory is familiar with everything imaged here. But quite opposite thing happens when we see an abstract piece of visual. It could be ambiguous, unfamiliar, and very uncomfortable for our perception. Just because it's new to your imagination and makes some parts of your brain centers work hard in an unusual context.
The next time you will see a visual you don't like at once, it could be a great experience diving deep into what it tries to tell you
We can't promise you will find something valuable, but it would be the first step in your creative process, even as a viewer.
Book a free call with one of out team members
Book a free call with one of out team members
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